Emma Riddell

Emma Riddell is a visionary in the beauty and skin industry, and the founder of BY EMMA, a company she started in early 2021. Emma's passion for all things beauty and skin health is evident in the way she has transformed her vision into a thriving business. With years of experience and training, Emma has become an expert in the industry. Emma's journey to becoming a beauty and skin expert began when she was a young adult struggling with cystic acne. Despite trying various skin care products, medications, and creams, nothing seemed to work. It was only after visiting a skin clinic that she found the solution to her skin health issues, which sparked her interest in the beauty industry. This education, combined with her personal experience, has given Emma a unique perspective and understanding of the importance of skin health and beauty. Throughout her career, Emma has worked at some of the most renowned beauty and skin clinics, both in Australia and internationally. Her hard work and dedication have earned her a reputation as a knowledgeable and skilled professional. In addition to her hands-on experience, Emma has also demonstrated her ability to train others in the industry, sharing her passion and expertise with those who are eager to learn.